SEO Training Courses – The Need for One on One Instruction

You may carry out SEO training for your employees, to help them understand the various techniques required covering on-page and off-page aspects. It is likely that you will need to attend a training course to be able to pass the knowledge to your team. As most know, SEO has become a vital part of internet website promotion.

Online business owners realise the importance of SEO and are looking at internet marketing training courses to aid them. SEO training courses have many advantages over outsourcing to an agency or SEO company. These include the ability to control your own website marketing strategy as well as being able to manage your link building strategy internally. It may be combined with social media management strategies, which in turn assist your requirement to get to page 1.

The main disadvantage is, of course, that you may have to go on a steep learning curve and you may find your employees becoming busy fools in their quest to achieve page 1 rankings – even once trained. This could be especially true if you choose a mass training provider. Many companies offer training but most prefer to do this “wholesale”. That’s to say that they are looking toward maximising their turnover on the day by getting a number of businesses in a room together, speaking generically about the SEO process, and then handing out a huge manual at the end. This is not normally good practice. Why?..

Simply, with SEO and Link Building, everything you do is about your competitors and their strategies. Whether it be the number of keywords on the page, the repetition of the key word or phrase, the URL structure or the Meta information, everything has to be geared to what the businesses in the top 10 on the search engine are doing. If you do not understand this you are never going to attain top search engine positions for valuable search terms. For this reason mass SEO training is not advisable. Of course, you can learn generics, but mostly these are going to be based around on-page factors and best practices, but this will only account for a small percentage of the value targeted toward page 1 positioning. Specifics are going to get you results for major search terms!

Your SEO skill set will have to include web development knowledge (programming), good copywriting skills, commercial awareness, analytical ability and much more. Without these fundamentals your strategy will be lacking. SEO training courses can help you complete the basics on on-page SEO, even if you end up working with an agency for link building. This combined effort can produce a great partnership between you and your agency.

A good SEO training company will offer you bespoke one to one training – either at your place of work or in their offices. With the demand for these services rising, there has also been a steady increase in the number of SEO companies offering training. Most use this as yet another money spinner (nothing wrong with that in the main), but most do not even have the understanding for their own website positioning, so how do you expect to get results from them?